Kozinets, Robert

Libros de: Kozinets, Robert

Mostrando 1 libros encontrados. (1 páginas).


  • Consumer Tribes

    Cova, Bernard Kozinets, Robert Shankar, Avi

    Elsevier Science Publishers (2007)

    valoración

    • EAN: 9780750680240
    • Páginas: 320
    • Fecha de edición: 2007

    pvp.46,00 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    Marketing and consumer research has traditionally conceptualized consumers as individuals- who exercise choice in the marketplace as individuals not as a class or a group. However an important new perspective is now emerging that rejects ...