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Kotler, Wendy

Libros de: Kotler, Wendy

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  • Museum Marketing And Strategy. Designing Missions, Building Audiences, Generating Revenue And Resources.

    Museum Marketing And Strategy. Designing Missions, Building Audiences, Generating Revenue And Resources.

    Kotler, Neil Kotler, Philip Kotler, Wendy

    Jossey - Bass Publishers (2008)

    valoración

    • EAN: 9780787996918
    • Páginas: 544
    • Fecha de edición: 2008

    pvp.58,50 €

    Disponible entre 11 y 20 dias

    This newly revised and updated edition of the classic resource on museum marketing and strategy provides a proven framework for examining marketing and strategic goals in relation to a museum's mission, resources, opportunities, and challenges. ...