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Kolb, Bonita

Libros de: Kolb, Bonita

Mostrando 5 libros encontrados. (1 páginas).

  • Marketing Research for the Tourism, Hospitality and Events Industries

    Marketing Research for the Tourism, Hospitality and Events Industries

    Kolb, Bonita

    Routledge (2018)

    valoración

    • EAN: 9781138042162
    • Páginas: 224
    • Fecha de edición: 2018

    pvp.46,30 €

    Disponible entre 11 y 20 dias

    This is a user-friendly textbook that covers qualitative, quantitative and social media methods, providing tourism, hospitality and events students and course leaders with an accessible guide for learning and teaching marketing research.

    The book ...

  • Tourism Marketing for Cities and Towns "Using Social Media and Branding to Attract Tourists"

    Tourism Marketing for Cities and Towns "Using Social Media and Branding to Attract Tourists"

    Kolb, Bonita

    Routledge (2017)

    valoración

    • EAN: 9781138685192
    • Páginas: 262
    • Fecha de edición: 2017

    pvp.45,95 €

    Disponible entre 11 y 20 dias

    Understanding how places, particularly cities and towns, are marketed to and consumed by tourists, is vital to anyone working in the tourism industry. By creating and promoting a unique branded destination, the successful marketer can ...

  • Marketing Strategy for Creative and Cultural Industries

    Marketing Strategy for Creative and Cultural Industries

    Kolb, Bonita

    Routledge (2016)

    valoración

    • EAN: 9781138913639
    • Páginas: 260
    • Fecha de edición: 2016

    pvp.52,70 €

    Disponible entre 11 y 20 dias

    Successful marketing strategies are a vital aspect of any business. This textbook provides students and potential managers in the creative industries with a solid grounding in how to maximize the impact of their marketing efforts ...

  • Marketing for Cultural Organizations "New Strategies for Attracting Audiences"

    Marketing for Cultural Organizations "New Strategies for Attracting Audiences"

    Kolb, Bonita

    Routledge (2013)

    valoración

    • EAN: 9780415626972
    • Páginas: 200
    • Fecha de edición: 2013

    pvp.33,80 €

    Disponible entre 11 y 20 dias

    Marketing for Cultural Organizations presents traditional marketing theory with a focus on the aspects most relevant to arts or cultural organizations. The book explains how to overcome the division between the concepts of high art ...

  • Marketing Research For Non-Profit Community And Creative Organizations

    Marketing Research For Non-Profit Community And Creative Organizations

    Kolb, Bonita

    Butterworth-Heinemann (2008)

    valoración

    • EAN: 9780750687607
    • Páginas: 290
    • Fecha de edición: 2008

    pvp.34,25 €

    Disponible entre 11 y 20 dias

    "Marketing Research for Non-profit, Community and Creative Organizations" is a comprehensive guide to conducting research methods within the non-profit sector. Highly practical, the purpose of the book is two-fold. Firstly, it aims to educate the ...