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Koenigsberg, Oded
Libros de: Koenigsberg, Oded
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The Ends Game "How Smart Companies Stop Selling Products and Start Delivering Value"
Bertini, Marco Koenigsberg, Oded
Mit Press (2022)
- EAN: 9780262542777
- Páginas: 180
- Fecha de edición: 2022
pvp.19,00 €
Disponible entre 11 y 20 dias
How some firms are rewriting the rules of commerce by pursuing "ends"--actual outcomes--rather than selling "means"--their products and services.
Would you rather pay for health care or for better health? For school or education? ...
