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Kleinaltenkamp, Michael

Libros de: Kleinaltenkamp, Michael

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  • Fundamentals of Business-to-Business Marketing "Mastering Business Markets"

    Fundamentals of Business-to-Business Marketing "Mastering Business Markets"

    Geiger, Ingmar Kleinaltenkamp, Michael Plinke, Wulff Wilkinson, Ian

    Springer Verlag (2015)

    valoración

    • EAN: 9783319124629
    • Páginas: 330
    • Fecha de edición: 2015

    pvp.79,95 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    This textbook gives a comprehensive overview of the key principles of business marketing. The reader will be introduced into methods and theories in order to understand business markets and marketing better. Not only are the ...