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Kitchen, Philip

Libros de: Kitchen, Philip

Mostrando 5 libros encontrados. (1 páginas).

  • Integrated Marketing Communications "A Global Brand-Driven Approach"

    Integrated Marketing Communications "A Global Brand-Driven Approach"

    Kitchen, Philip Tourky, Marwa E.

    Palgrave (2022)

    valoración

    • EAN: 9783030764159
    • Páginas: 384
    • Fecha de edición: 2022

    pvp.62,95 €

    Disponible entre 11 y 20 dias

    Integrated Marketing Communications: A Global Brand-Driven Approach, 2nd edition presents an integrated and global framework to marketing communications, delivered in a highly readable, cohesive and succinct manner. Co-written by the internationally acclaimed leading experts in ...

  • Integrated Brand Marketing And Measuring Returns

    Integrated Brand Marketing And Measuring Returns

    Kitchen, Philip

    Palgrave (2010)

    valoración

    • EAN: 9780230577343
    • Páginas: 200
    • Fecha de edición: 2010

    pvp.87,35 €

    Disponible entre 11 y 20 dias

    The modern successful marketing manager needs to be able to use different media channels to reach specific audiences, but also to know through campaign research and evaluation, how the component parts of integrated brand marketing ...

  • Marketing Mind Prints.

    Marketing Mind Prints.

    Kitchen, Philip

    Macmillan Publishers (2004)

    valoración

    • EAN: 9781403906823
    • Páginas: 168
    • Fecha de edición: 2004

    pvp.85,80 €

    Disponible entre 11 y 20 dias

    By 'marketing mind prints', this book is not attempting to map the future by indicating the nature of the marketing terrain and the ways to traverse it. The maps and the terrain are already well ...

  • The Future Of Marketing. Critical 21st Century Perspectives.

    The Future Of Marketing. Critical 21st Century Perspectives.

    Kitchen, Philip

    Macmillan Publishers (2003)

    valoración

    • EAN: 9780333992869
    • Páginas: 224
    • Fecha de edición: 2003

    pvp.99,90 €

    Disponible entre 11 y 20 dias

    This book is intended for practitioners and academics who wish to develop an understanding of marketing in an international context. The book provides a series of critical perspectives on marketing from senior authors around the ...

  • The Rhetoric And Reality Of Marketing.An International Managerial Approach.

    The Rhetoric And Reality Of Marketing.An International Managerial Approach.

    Kitchen, Philip

    Macmillan Publishers (2003)

    valoración

    • EAN: 9780333987322
    • Páginas: 192
    • Fecha de edición: 2003

    pvp.99,90 €

    Disponible entre 11 y 20 dias

    This book compares and contrasts how different firms approach marketing within the same country. It concerns issues revolving around marketing as a form of rhetoric and marketing as a living reality for firms who practice ...