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Kemsa, Dominik
Libros de: Kemsa, Dominik
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An Investors Perspective on Marketing Excellence "How Objective Marketing Indicants Can Complement Firm Valuations"
Kemsa, Dominik
Springer Verlag (2019)
- EAN: 9783658247034
- Páginas: 125
- Fecha de edición: 2019
pvp.76,95 €
Sin Stock. Posibilidad entre 11 y 20 dias
Dominik Kemsa develops a comprehensive framework to objectively assess a firms position with respect to Marketing Excellence (MEXC). Drawing on resource-based theory MEXC is conceptualized as a holistic framework of capabilities, which can be the ...
