Kaufmann, Michael
Libros de: Kaufmann, Michael
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Inductive Fuzzy Classification in Marketing Analytics
Kaufmann, Michael
Springer Verlag (2014)
- EAN: 9783319058603
- Páginas: 145
- Fecha de edición: 2014
pvp.114,40 €
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To enhance marketing analytics, approximate and inductive reasoning can be applied to handle uncertainty in individual marketing models. This book demonstrates the use of fuzzy logic for classification and segmentation in marketing campaigns. Based on ...