Kaufmann, Michael

Libros de: Kaufmann, Michael

Mostrando 1 libros encontrados. (1 páginas).


  • Inductive Fuzzy Classification in Marketing Analytics

    Kaufmann, Michael

    Springer Verlag (2014)

    valoración

    • EAN: 9783319058603
    • Páginas: 145
    • Fecha de edición: 2014

    pvp.114,40 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    To enhance marketing analytics, approximate and inductive reasoning can be applied to handle uncertainty in individual marketing models. This book demonstrates the use of fuzzy logic for classification and segmentation in marketing campaigns. Based on ...