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Katz, Helen
Libros de: Katz, Helen
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The Media Handbook "Guide to Advertising Media Selection, Planning, Research, and Buying"
Katz, Helen
Taylor & Francis (2013)
- EAN: 9780415856713
- Páginas: 248
- Fecha de edición: 2013
pvp.43,25 €
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The Media Handbook provides a practical introduction to the advertising media planning and buying process. Emphasizing basic calculations along with the practical realities of offering alternatives and evaluating the plan, this fifth edition reflects the ...
