Kasper, Hans
Libros de: Kasper, Hans
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Services Marketing Management
Kasper, Hans
Wiley & Sons Ltd. (2005)
- EAN: 9780470091166
- Páginas: 456
- Fecha de edición: 2005
pvp.63,68 €
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Services Marketing Management provides students with an understanding of services marketing in an international context. Based on the authors' views about the essence of marketing in concepts such as market orientation, long-term relationships, quality and, ...