Kasper, Hans

Libros de: Kasper, Hans

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  • Services Marketing Management

    Kasper, Hans

    Wiley & Sons Ltd. (2005)

    valoración

    • EAN: 9780470091166
    • Páginas: 456
    • Fecha de edición: 2005

    pvp.63,68 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    Services Marketing Management provides students with an understanding of services marketing in an international context. Based on the authors' views about the essence of marketing in concepts such as market orientation, long-term relationships, quality and, ...