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Kansra, Pooja
Libros de: Kansra, Pooja
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Digital Influence on Consumer Habits "Marketing Challenges and Opportunities"
Gupta, S.L. Kansra, Pooja Singh, Nripendra
Emerald Group Publishing Limited (2024)
- EAN: 9781804553435
- Páginas: 194
- Fecha de edición: 2024
pvp.112,95 €
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Customers are now highly influenced by digital marketing and ease of purchase, level of service, technological security, and returns processes. Electronic word of mouth (eWOM) has become the biggest persuader of consumer retention and attracting ...
