Juska, Jerome M.
Libros de: Juska, Jerome M.
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Integrated Marketing Communication "Advertising and Promotion in a Digital World"
Juska, Jerome M.
Routledge (2017)
- EAN: 9781138695443
- Páginas: 230
- Fecha de edición: 2017
pvp.69,95 €
Disponible entre 11 y 20 dias
This book shows students how to achieve their marketing objectives through a campaign that coordinates marketing, advertising, and promotion. It provides essential information about planning, implementing, and assessing a comprehensive marketing plan to help students ...