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Joubert, Pierre
Libros de: Joubert, Pierre
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Strategic Marketing "Theory and Applications for Competitive Advantage"
Joubert, Pierre
Oxford University Press (2015)
- EAN: 9780199044931
- Páginas: 400
- Fecha de edición: 2015
pvp.34,75 €
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Strategic Marketing second edition deals with the theories and formulation of strategic marketing, discusses the analysis of the environment, and applies and evaluates marketing concepts through southern African case studies.
