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Jones, Brian

Libros de: Jones, Brian

Mostrando 2 libros encontrados. (1 páginas).

  • Historical Research in Marketing Management

    Historical Research in Marketing Management

    Jones, Brian Tadajewski, Mark

    Routledge (2016)

    valoración

    • EAN: 9780415724630
    • Páginas: 228
    • Fecha de edición: 2016

    pvp.143,25 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    This collection of articles deal with marketing history and the history of marketing thought, placing these subjects within a marketing management context. Despite the crucial role that historical research can play in expanding our understanding ...

  • The History Of Marketing Thought. 3 Vols. Set.

    The History Of Marketing Thought. 3 Vols. Set.

    Jones, Brian Tadajewski, Mark

    Sage Publications (2008)

    valoración

    • EAN: 9781847870018
    • Páginas: 1250
    • Fecha de edición: 2008

    pvp.773,50 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    This major work performs the vital task of collecting together those articles that have examined the history of marketing thought. It includes not only the seminal articles in the field but also those that have ...