Johansson, Johny K
Libros de: Johansson, Johny K
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Contemporary Brand Management
Johansson, Johny K
Sage Publications (2014)
- EAN: 9781452242873
- Páginas: 248
- Fecha de edición: 2014
pvp.56,00 €
Disponible entre 11 y 20 dias
Written by experts on global marketing, Contemporary Brand Management focuses on the essentials of Brand Management in today's global marketplace. The text succinctly covers a natural sequence of branding topics, from the building of a ...