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Isaacson, Peter

Libros de: Isaacson, Peter

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  • Account-Based Marketing "How to Target and Engage the Companies That Will Grow Your Revenue"

    Account-Based Marketing "How to Target and Engage the Companies That Will Grow Your Revenue"

    Fewless. Jessica Golec, Chris Isaacson, Peter

    Wiley & Sons Ltd. (2019)

    valoración

    • EAN: 9781119572008
    • Páginas: 224
    • Fecha de edición: 2019

    pvp.34,95 €

    Disponible entre 11 y 20 dias

    Business-to-business (B2B) companies spend $40 Billion on marketing each year, and they embrace tech-driven innovations, yet the traditional model for lead generation has not changed for decades. Why? In addition to the techniques being outdated, ...