Hutchinson, Wesley
Libros de: Hutchinson, Wesley
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Consumer Learning And Expertise
Hutchinson, Wesley
Springer Verlag (2009)
- EAN: 9783540485049
- Páginas: 160
- Fecha de edición: 2009
pvp.80,00 €
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This book integrates two related fields of study, learning and expertise, as they have been applied to consumer behavior. The first part of the book focuses on two central hypotheses that are seldom explicitly endorsed ...