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Hunt, Shelby

Libros de: Hunt, Shelby

Mostrando 1 libros encontrados. (1 páginas).

  • Controversy In Marketing Theory. For Reason, Realism, Truth, And Objectivity.

    Controversy In Marketing Theory. For Reason, Realism, Truth, And Objectivity.

    Hunt, Shelby

    M.E. Sharpe (2003)

    valoración

    • EAN: 9780765609328
    • Páginas: 328
    • Fecha de edición: 2003

    pvp.67,00 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    In this book distinguished theorist and author Shelby D. Hunt analyzes the major controversies in the "philosophy debates" raging throughout the field of marketing. Using an historical approach, Hunt argues against relativism and for scientific ...