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Humby, C.
Libros de: Humby, C.
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Scoring Points: How Tesco Is Winning Customer Loyalty
Humby, C.
Kogan Page (2003)
- EAN: 9780749435783
- Páginas: 272
- Fecha de edición: 2003
pvp.45,50 €
Sin Stock. Posibilidad entre 11 y 20 dias
The story of how Tesco used Clubcard - its loyalty scheme - to reinvent itself and its relationship with its customers, in the words of the people who were there. Between 1995 and 2003, the ...
