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Hulbert, J.

Libros de: Hulbert, J.

Mostrando 2 libros encontrados. (1 páginas).

  • Strategic Management - Creating Value In a Turbulent World.

    Strategic Management - Creating Value In a Turbulent World.

    Fitzroy, Peter Hulbert, J.

    Wiley & Sons Ltd. (2004)

    valoración

    • EAN: 9780470857311
    • Páginas: 450
    • Fecha de edición: 2004

    pvp.51,40 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    This MBA level book offers a managerial perspective of strategic management, which the authors define as the task of creating organizations that generate value in a turbulent world. It covers all core areas of the ...

  • Total Integrated Marketing: Breaking the Bounds of the Function

    Total Integrated Marketing: Breaking the Bounds of the Function

    Hulbert, J.

    Kogan Page (2003)

    valoración

    • EAN: 9780749440183
    • Páginas: 368
    • Fecha de edición: 2003

    pvp.39,39 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    The authors argue that marketing has lost its way and that companies cannot win in today's highly competitive markets by leaving marketing up to the marketing department. They assert that the new marketplace demands integration ...