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Hollis, Nigel
Libros de: Hollis, Nigel
Mostrando 4 libros encontrados. (1 páginas).
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Brand Premium "How Smart Brands Make More Money"
Hollis, Nigel
Palgrave (2014)
- EAN: 9781137279910
- Páginas: 225
- Fecha de edición: 2014
pvp.27,70 €
Disponible entre 11 y 20 dias
Why do consumers pay a premium price for a brand? Is it better quality, the look and feel, or is it the brand's social standing? Author Nigel Hollis believes the answer to all those questions ...
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The Meaningful Brand "How Strong Brands Make More Money"
Hollis, Nigel
Macmillan Publishers (2013)
- EAN: 9780230342262
- Páginas: 240
- Fecha de edición: 2013
pvp.25,95 €
Disponible entre 11 y 20 dias
Why do consumers pay a premium price for a brand? Is it better quality, the look and feel, or is it the brand's social standing? Author Nigel Hollis believes the answer to all those questions ...
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The Global Brand How To Create And Develop Lasting Brand Value In The World Market
Hollis, Nigel
Palgrave (2010)
- EAN: 9780230620568
- Páginas: 272
- Fecha de edición: 2010
pvp.16,00 €
Disponible entre 11 y 20 dias
Rapid advances in modern technology present companies with quickly expanding marketing opportunities, but they also create an over-saturated business landscape that both helps and hurts brands. In this thorough investigation of brand strength in the ...
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The Global Brand "How To Create And Develop Lasting Brand Value In The World Marke"
How To Create And Develop Lasting Brand Value In The World MarkeHollis, Nigel
Palgrave (2008)
- EAN: 9780230606227
- Páginas: 254
- Fecha de edición: 2008
pvp.23,10 €
Disponible entre 11 y 20 dias
This book offers a practical overview of brand strength which outlines five steps of customer commitment to a strong brand - Presence, Relevance, Performance, Advantage, and Bonding.Hollis is a top executive at Millward Brown, and ...
