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Hintze, Stephanie

Libros de: Hintze, Stephanie

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  • Value Chain Marketing "A Marketing Strategy to Overcome Immediate Customer Innovation Resistance"

    Value Chain Marketing "A Marketing Strategy to Overcome Immediate Customer Innovation Resistance"

    Hintze, Stephanie

    Springer Verlag (2015)

    valoración

    • EAN: 9783319113753
    • Páginas: 260
    • Fecha de edición: 2015

    pvp.114,40 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    Value Chain Marketing (VCM) is a promising strategy to overcome immediate customers' innovation resistance. By pursuing VCM, material suppliers enlarge their target group beyond their immediate customers and address their downstream customers as well. Treading ...