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Hawkes, P.

Libros de: Hawkes, P.

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  • The Seven Myths Of Customer Management.

    The Seven Myths Of Customer Management.

    Abram, John Hawkes, P.

    Wiley & Sons Ltd. (2003)

    valoración

    • EAN: 9780470858806
    • Páginas: 256
    • Fecha de edición: 2003

    pvp.40,00 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    In this book, the authors argue that too much has been made of customer satisfaction, and that this has come at the expense of hard-edged consumerism. Whether or not "the customer is king," the first ...