Hastings, Gerard

Libros de: Hastings, Gerard

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  • Social Marketing "Rebels with a Cause"

    Domegan, Christine Hastings, Gerard

    Routledge (2017)

    valoración

    • EAN: 9781138123830
    • Páginas: 602
    • Fecha de edición: 2017

    pvp.46,30 €

    Disponible entre 11 y 20 dias

    Social marketing involves the application of marketing techniques (usually associated with promoting consumption) to social ends. As a socially conscious marketing student this new edition will arm you with:


    case studies from across ...