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Harper, Colin

Libros de: Harper, Colin

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  • Shoppernomics "How to Shorten and Focus the Shoppers' Routes to Purchase"

    Shoppernomics "How to Shorten and Focus the Shoppers' Routes to Purchase"

    Harper, Colin Mullin, R.

    Ashgate (2014)

    valoración

    • EAN: 9781472424853
    • Páginas: 240
    • Fecha de edición: 2014

    pvp.94,65 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    The journey to purchase for the family shop or the B2B buyer is impacted by media, advice, packaging and trial.The sales and marketing challenge is what to say, and where to say it. Shoppernomics, based ...