Hanssens, Dominique
Libros de: Hanssens, Dominique
Mostrando 1 libros encontrados. (1 páginas).
-
Handbook of Marketing Analytics "Methods and Applications in Marketing Management, Public Policy, and Litigation Support"
Hanssens, Dominique Mizik, Natalie
Edward Elgar (2019)
- EAN: 9781789904208
- Páginas: 712
- Fecha de edición: 2019
pvp.62,95 €
Disponible entre 11 y 20 dias
The Handbook of Marketing Analytics showcases analytical marketing methods and their high-impact real-life applications in marketing management, public policy, and litigation support. Fourteen chapters present an overview of specific marketing analytic methods in technical detail, ...