Hansen, Torben
Libros de: Hansen, Torben
Mostrando 2 libros encontrados. (1 páginas).
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Marketing Management "European Edition"
Brady, Mairead Goodman, Malcolm Hansen, Torben Keller, Kevin Lane Kotler, Philip
Prentice-Hall International Ed (2019)
- EAN: 9781292248448
- Páginas: 802
- Fecha de edición: 2019
pvp.79,95 €
Disponible entre 11 y 20 dias
The classic Marketing Management is an undisputed global best-seller - an encyclopedia of marketing considered by many as the authoritative book on the subject. This fourth European edition keeps the accessibility, theoretical rigour and managerial ...
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New Perspectives On Retailing And Store Patronage Behavior.
Hansen, Torben Stubbe, H.
Kluwer Academic Publishers (2004)
- EAN: 9781402079542
- Páginas: 122
- Fecha de edición: 2004
pvp.89,30 €
Disponible entre 11 y 20 dias
Today's interface between retailers and consumers is highly dynamic. Problems and opportunities like increased product complexity, rapidly changing consumer expectations, and the introduction of new technologies point to the need for explaining and understanding at ...