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Hanover, Dan
Libros de: Hanover, Dan
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Experiential Marketing "Secrets, Strategies, and Success Stories from the World's Greatest Brands"
Hanover, Dan Smith, Kerry
Wiley & Sons Ltd. (2016)
- EAN: 9781119145875
- Páginas: 224
- Fecha de edición: 2016
pvp.29,95 €
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The most researched, documented, and comprehensive manifesto on experiential marketing. As customers take control over what, when, why, and how they buy products and services, brands face the complete breakdown and utter failure of passive ...
