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Hannington, Terry
Libros de: Hannington, Terry
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How To Measure And Manage Your Corporate Reputation
Hannington, Terry
Gower Publishing (2004)
- EAN: 9780566085529
- Páginas: 110
- Fecha de edición: 2004
pvp.77,22 €
Sin Stock. Posibilidad entre 11 y 20 dias
The issue of brand has overshadowed that of reputation. It has been fashionable to re-brand, spend a lot of money on advertising and hope that you can leave your negative baggage behind. This strategy doesn't ...
