Hancock, Charles

Libros de: Hancock, Charles

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  • Doing Marketing Research "Alternative Methods for Market Sensing"

    Hancock, Charles Lawson, Alison

    Routledge (2025)

    valoración

    • EAN: 9781032972244
    • Páginas: 264
    • Fecha de edición: 2025

    pvp.68,95 €

    En stock

    Traditional research methods in marketing can be illuminating when used well, but all too often their results fail to provide the depth of understanding that organisations need to anticipate market needs.

    Doing Marketing Research ...