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Haig, Matt
Libros de: Haig, Matt
Mostrando 5 libros encontrados. (1 páginas).
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Brand Success How the World's Top 100 Brands Thrive and Survive
Haig, Matt
Kogan Page (2011)
- EAN: 9780749462871
- Páginas: 304
- Fecha de edición: 2011
pvp.18,90 €
Sin Stock. Posibilidad entre 11 y 20 dias
Description:
Brand success = business success. A simple equation, but identifying those winning qualities is not easy. To achieve this goal, author Matt Haig applies a range of criteria including financial success, longevity, technological advancement, ... -
Brand FailuresThe Truth About the 100 Biggest Branding Mistakes of All Time
Haig, Matt
Kogan Page (2011)
- EAN: 9780749462994
- Páginas: 256
- Fecha de edición: 2011
pvp.18,90 €
Sin Stock. Posibilidad entre 11 y 20 dias
Description:
What do Coca-Cola, McDonalds, IBM, Microsoft and Virgin have in
common? Yes, they are all global giants, but what they are less recognized for are all those branded products theyve launched that have bombed ... -
Brand Royalty. How The World'S Top 100 Brands Thrive And Survive.
Haig, Matt
Kogan Page (2004)
- EAN: 9780749448264
- Páginas: 329
- Fecha de edición: 2004
pvp.18,20 €
Sin Stock. Posibilidad entre 11 y 20 dias
A simple equation, but as no two brands are the same, identifying what those winning qualities are is not easy. And given that the whole point of branding is to create a distinct identity, its ...
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Brand Royalty: How The World'S Top 100 Brands Thrive And Survive
Haig, Matt
Kogan Page (2004)
- EAN: 9780749442576
- Páginas: 320
- Fecha de edición: 2004
pvp.35,50 €
Sin Stock. Posibilidad entre 11 y 20 dias
The aim of Brand Royalty is to be more than simply the most comprehensive collection of brand success stories ever. It will also help businesses and students to easily identify the factors behind these successes, ...
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Fracasos de Marca.
Haig, Matt
Ediciones Deusto S.A. (2003)
- EAN: 9788423421329
- Páginas: 316
- Fecha de edición: 2003
pvp.25,50 €
Sin Stock. Posibilidad entre 3 y 7 días
