Hackley, Chris
Libros de: Hackley, Chris
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Advertising and Promotion
Hackley, Chris Hackley, Rungpaka Amy
Sage Publications (2014)
- EAN: 9781446280720
- Páginas: 360
- Fecha de edición: 2014
pvp.51,00 €
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Advertising and Promotion introduces the key concepts, issues and processes for the study of advertising and promotion. It offers first-hand examples gathered from leading international advertising agencies and is told from the perspective of the ...