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Gummesson, Evert
Libros de: Gummesson, Evert
Mostrando 2 libros encontrados. (1 páginas).
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Case Theory in Business and Management "Reinventing Case Study Research"
Gummesson, Evert
Sage Publications (2017)
- EAN: 9781446210628
- Páginas: 368
- Fecha de edición: 2017
pvp.34,95 €
Disponible entre 11 y 20 dias
'This meticulous book submits research and the research process to deep scrutiny. It debunks the unhelpful dichotomy between quantitative and qualitative research and highlights the great value of multi-method and interactive research, approaches ... -
Total Relationship Marketing.
Gummesson, Evert
Elsevier Science Publishers (2008)
- EAN: 9780750686334
- Páginas: 372
- Fecha de edición: 2008
pvp.43,50 €
Disponible entre 11 y 20 dias
A powerful and in-depth analysis of modern relationship marketing, the third edition of Gummesson's seminal title consolidates its major contribution to marketing thought internationally and represents what is still a unique perspective. Highly informative, practical ...
