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Guiseppe, Bertoli

Libros de: Guiseppe, Bertoli

Mostrando 1 libros encontrados. (1 páginas).

  • International Marketing and the Country of Origin Effect "The Global Impact of 'Made in Italy'"

    International Marketing and the Country of Origin Effect "The Global Impact of 'Made in Italy'"

    Guiseppe, Bertoli

    Edward Elgar (2013)

    valoración

    • EAN: 9781781955604
    • Páginas: 224
    • Fecha de edición: 2013

    pvp.93,00 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    The country of origin of goods and services can have positive or negative effect on customers' intentions to purchase. This book analyzes the impact of this effect on the international development of Italian companies in ...