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Guhl, Harry
Libros de: Guhl, Harry
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Luxury Brand Management and Heritage Revival "Case Studies from the Swiss Watch Industry"
Donzé, Pierre-Yves Guhl, Harry
Bloomsbury Publishing Plc (2026)
- EAN: 9781350545328
- Páginas: 176
- Fecha de edición: 2026
pvp.33,80 €
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Pierre-Yves Donzé and Harry Guhl analyze the strategies used to relaunch luxury brands, focusing on 11 case studies from the Swiss watch industry including Patek Philippe, Hublot and Breguet.
This perceptive study reveals the ...
