Grossoni, Monica
Libros de: Grossoni, Monica
Mostrando 1 libros encontrados. (1 páginas).
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Retail And Channel Marketing
Castaldo, Sandro Grossoni, Monica Premazzi, Katia
Edward Elgar (2013)
- EAN: 9781782546184
- Páginas: 288
- Fecha de edición: 2013
pvp.99,95 €
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his text, written for graduate and postgraduate students, investigates the current trends in channel management from both the distributors' and the manufacturers' perspectives. Retail trends, marketing and innovation, e-commerce, channel marketing and multi-channel management, are ...