Golfetto, Francesca
Libros de: Golfetto, Francesca
Mostrando 1 libros encontrados. (1 páginas).
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Trade Shows in the Globalizing Knowledge Economy
Bathelt, Harald Golfetto, Francesca Rinallo, Diego
Oxford University Press. (2014)
- EAN: 9780199643080
- Páginas: 352
- Fecha de edición: 2014
pvp.81,20 €
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This book presents a radically innovative view on trade shows as knowledge-rich places, where firms learn through observation and interaction with other economic actors, and as enablers, rather than mere consequences, of globalization. Traditionally seen ...