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Goffin, Keith

Libros de: Goffin, Keith

Mostrando 1 libros encontrados. (1 páginas).

  • Identifying Hidden Needs "Creating Breakthrough Products"

    Identifying Hidden Needs "Creating Breakthrough Products"
     Creating Breakthrough Products

    Goffin, Keith

    Palgrave (2010)

    valoración

    • EAN: 9780230219762
    • Páginas: 256
    • Fecha de edición: 2010

    pvp.36,40 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    Too many new products fail. New products which are hard to differentiate from existing products won't capture the customer's imagination. The failure is due to a poor understanding of customers' needs. Companies need to take ...