Gilmore, Audrey
Libros de: Gilmore, Audrey
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Services Marketing And Management
Gilmore, Audrey
Russell Sage Foundation (2003)
- EAN: 9780761941583
- Páginas: 224
- Fecha de edición: 2003
pvp.44,90 €
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Services Marketing and Management provides an in-depth consideration of how services are conceptualized, designed and managed, creating the basis for a clear understanding of the multi-dimensional aspects of services.
Unlike many textbooks on services ...