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Gillin, Paul

Libros de: Gillin, Paul

Mostrando 1 libros encontrados. (1 páginas).

  • Social Marketing To The Business Customer "Listen To Your B2b Market, Generate Major Account Leads, And Bui"

    Social Marketing To The Business Customer "Listen To Your B2b Market, Generate Major Account Leads, And Bui"
     Listen To Your B2b Market, Generate Major Account Leads, And Bui

    Gillin, Paul

    Wiley & Sons Ltd. (2011)

    valoración

    • EAN: 9780470639337
    • Páginas: 250
    • Fecha de edición: 2011

    pvp.27,65 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    The first book devoted entirely to B2B social marketing B2B markets are fundamentally different from consumer markets. Decisions are made on value, not impulse. Buying cycles are complex, often with many stakeholders involved. Relationships and ...