Gilligan, Collin
Libros de: Gilligan, Collin
Mostrando 1 libros encontrados. (1 páginas).
-
Strategic Marketing Planning
Gilligan, Collin Wilson, Richard
Elsevier Science Publishers (2009)
- EAN: 9781856176170
- Páginas: 544
- Fecha de edición: 2009
pvp.50,30 €
Sin Stock. Posibilidad entre 11 y 20 dias
"Strategic Marketing Planning" builds on the success and reputation of Wilson and Gilligan's "Strategic Marketing Management" by focusing firmly on the planning process. "Strategic Marketing Planning" concentrates on the critical 'planning' aspects that are of ...