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Gillespie, Kate

Libros de: Gillespie, Kate

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  • Global Marketing

    Global Marketing

    Gillespie, Kate

    Houghton Mifflin International (2006)

    valoración

    • EAN: 9780618659531
    • Páginas: 576
    • Fecha de edición: 2006

    pvp.61,90 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    The text presents students with a balanced perspective of both the global forces that require managers to increasingly co-ordinate marketing decisions across national markets and the enduring cultural differences that demand localisation. This book features: ...