Tu pedido
Geva, Ilan
Libros de: Geva, Ilan
Mostrando 1 libros encontrados. (1 páginas).
-
Global Brand Management "A Guide to Developing, Building and Managing an International Brand "
Geva, Ilan Minsky, Laurence
Kogan Page (2019)
- EAN: 9780749483609
- Páginas: 293
- Fecha de edición: 2019
pvp.53,95 €
Disponible entre 11 y 20 dias
In today's hyper-connected world, any brand with a website or digital presence is 'global' by its very definition; yet in practice it takes an enormous amount of strategic planning and adaptability to successfully manage an ...
