Geva, Ilan

Libros del autor: Geva, Ilan

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  • Global Brand Management "A Guide to Developing, Building and Managing an International Brand "

    2019 Kogan Page

    In today's hyper-connected world, any brand with a website or digital presence is 'global' by its very definition; yet in practice it takes an enormous amount of strategic planning and adaptability to successfully manage an ...

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