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Geva, Ilan
Libros de: Geva, Ilan
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Global Brand Management "A Guide to Developing, Building and Managing an International Brand "
Geva, Ilan Minsky, Laurence
Kogan Page (2019)
- EAN: 9780749483609
- Páginas: 293
- Fecha de edición: 2019
pvp.53,95 €
Sin Stock. Posibilidad entre 11 y 20 dias
In today's hyper-connected world, any brand with a website or digital presence is 'global' by its very definition; yet in practice it takes an enormous amount of strategic planning and adaptability to successfully manage an ...
