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Gelder, S van

Libros de: Gelder, S van

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  • Global Brand Strategy: Unlocking Brand Potential Across Countries, Cultures and Markets

    Global Brand Strategy: Unlocking Brand Potential Across Countries, Cultures and Markets

    Gelder, S Van

    Kogan Page (2003)

    valoración

    • EAN: 9780749440237
    • Páginas: 288
    • Fecha de edición: 2003

    pvp.42,91 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    This text aims to clarify for brand managers what they must consider when managing their brands across diverse cultures and markets throughout the world. Each brand has its own particular assets and vulnerabilities and this ...