Gbadamosi, Ayantunji

Libros del autor: Gbadamosi, Ayantunji

Mostrando 2 libros encontrados. (1 páginas).

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  • Young Consumer Behaviour "A Research Companion"

    2017 Routledge

    Although one perspective depicts young consumers as vulnerable and passive in the marketplace system, our knowledge of this consumer group will be inadequate if limited to this contention. Their roles and relevance in family consumption ...

    pvp.41.95 €

    [Disponible entre 11 y 20 dias]

  • Principles of Marketing "A Value-Based Approach"

    por Bathgate, Ian K.; Gbadamosi, Ayantunji; Nwankwo, Sonny

    Principles of Marketing "A Value-Based Approach"

    2013 Palgrave

    Delivering value to customers is an integral part of contemporary marketing. For a firm to deliver value, it must consider its total market offering - including the reputation of the organization, staff representation, product benefits, ...

    pvp.52.5 €

    [Disponible entre 11 y 20 dias]