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Gad. T.
Libros de: Gad. T.
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4D Branding: Cracking the Corporate Code of the Network Economy
Gad. T.
Prentice-Hall International Ed (2003)
- EAN: 9780273653684
- Páginas: 256
- Fecha de edición: 2003
pvp.42,60 €
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4-D Branding offers a revolutionary four-dimensional model for understanding brand strengths and weaknesses. It can just as easily be used to create a new brand or analyze the strategic options for established brands. The model ...
